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Monday, August 8, 2011

Sharing the bond of affection this Raksha Bandhan with straightline.in

The festival of Rakhi or Raksha Bandhan is nothing less than a day of grand celebration in India. Rakshsa Bandhan is a celebration of the unconditional love and the bond of affection shared between a brother and a sister. www.straightline.in, mjunction’s B2C online shopping portal, is taking this occasion as a an opportunity to spread this spirit of unconditional love and share the bond of affection with the children of the Indian Institute of Cerebral Palsy (IICP).

With every purchase of a Rakhi gift-hamper, an executive from the company will personally tie a rakhi and gift a goody-bag to a specially-abled child of the Indian Institute of Cerebral Palsy. An exclusive microsite has been developed for this occasion and a wide range of gift items starting from designer rakhis’s to gift hampers have been made available at www.straightline.in/rakhi

Speaking on the occasion, Dr. Reena Sen, Executive Director, IICP said, “Raksha Bandhan symbolises protection and respect, love and support. This programme of straightline.in is a gesture of goodwill for children with disabilities and hopefully, the start of a mutually enriching relationship between IICP and mjunction. All children love Rakhis and chocolates and being the centre of attention...and I am sure our children will enjoy the experience. In the future we look forward to mjunction's involvement in exciting and innovative initiatives that will facilitate opportunities for our children to be included in all aspects of life with their age related non-disabled peers.”

Mr Viresh Oberoi, Managing Director, mjunction services limited added, “We are delighted to run this special campaign which is exclusively for the special children supported by IICP. We only aspire to spread joy on this wonderful occasion. As a responsible corporate citizen, mjunction has stood by such initiatives and will continue to do so.”

Customers can choose from a wide collection of exclusively handcrafted rakhis and rakhi gifts @ www.straightline.in. straightline.in will only be happy to spread the joy in return.

About Indian Institute of Cerebral Palsy (IICP)
IICP is a specialist resource centre for cerebral palsy working since 1974 for the rights of persons with disability, particularly cerebral palsy. IICP is based in Kolkata but works on a national level in partnership with a close network of NGOs in many districts of West Bengal and 11 other states of India. It has vast international linkages and is working with advocacy groups nationally and internationally for the implementation of the UN Convention on the Rights of Persons with Disabilities. IICP offers multifaceted services to infants, children and adults with cerebral palsy and a range of training programmes for persons with disability, parents and family members, professionals, students and personnel working in the community. To know more about IICP, please visit: www.iicpindia.org

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