Thursday, October 15, 2009
Celebrate the festival of lights with www.straightline.in
mjunction announced the launch of its debut B2C initiative - www.straightline.in. straightline promises to redefine consumers’ convenience by providing a trusted world-class online shopping experience, offering a diverse product range, backed by one of the most advanced technological platform and providing relevant support services like logistics, customer support and a simplified online payment gateway. For sellers looking for a virtual shop open 24X7X365, straightline would offer an additional channel of sales bringing in significant reduction in distribution costs.
Unveiling straightline at a function held in Kolkata on Oct 13, 2009, world renowned magician P.C.Sorcar Jr. said, “All you need to do is log on to www.straightline.in and with a magical click, you’ll get instant access to a wide range of products from apparel and jewellery to electronics and can complete all your festive shopping in…3 minutes flat! Now, that’s magic even I can’t do!"
The all-new straightline offers top brands in apparel, jewellery, watches, electronics, home appliances, mobile phones, kitchenware, books, music, movies, computers and peripherals, games and luggage, combining the very best in quality and appeal. The list includes names like Van Heusen, Wills Lifestyle, Sony, Canon, Kenstar, Electolux, Nokia, Sony Ericsson, Nirlep, Nirali, Funskool, Leapfrog, Zenith, Dicota, Titan, Citizen, D'Damas, Nakshatra, among many others.
At the launch ceremony, mjunction managing director Viresh Oberoi said, “We have been selling industrial products and commodities such as steel, coal, iron ore; stressed assets such as plants and machineries; automobiles and even land and building, online till date. Business volume in terms of transaction value of our B2B businesses have soared to Rs 14,393 crores last fiscal – helping us retain our leadership position as India's largest eCommerce company. We will build upon our track record in the B2B segment with straightline, our first B2C venture. straightline will continue to promote our ideals of efficiency, convenience and reliability by simplifying the eRetail supply chain to benefit sellers and end consumers. straightline promises to live up its name of being the shortest distance between two points – the seller and the end consumer.”
The launch of straightline signifies driving mjunction’s B2C business with an increased customer orientation and providing opportunity to the end consumers to experience the benefits of eCommerce in their daily lives. Currently consumers from 644 cities covering about 5,000 pin codes can experience online shopping at straightline.in which will be extended to rural India covering 10,000 pin codes by end of FY‘10.
straighline’s scalable eCommerce infrastructure has been developed and deployed by Cognizant, a leading global provider of information technology, consulting, and business process outsourcing services, using the COTS IBM WebSphere Commerce Suite. This eCommerce platform delivers superior customer experience, enabling users to accomplish their tasks quickly and with the least possible clicks. The platform is also integrated with SAP ERP for billing, invoicing, payments, and refunds.
straightline is very optimistic about the market share it will cover in the next couple of years, with the Rs 9,210-crore Indian eCommerce market growing at 30% and the Rs 2,210-crore B2C non-travel market also growing at 40%. A recent study on the distribution of the global online population by 2012 noted that India will contribute 6%, or 109 million users out of the 812 million, in all of Asia. This effectively means that a mammoth 45% of all online users will be from Asia!
With greener pastures beckoning in the online B2C segment, straightline will employ vibrant choice, ease of accessibility and sharp technology to draw the path from the seller right to the consumers’ doorsteps – in a straight line.
Posted at 11:10 AM