Welcome to myjunction ~ the junction for junctionites!

Tuesday, January 22, 2008

www.straightline.in and Grameen Sanchar Society (GRASSO) launch eCommerce services to empower Rural Bengal

www.straightline.in, the eShop of mjunction services limited, India’s largest eCommerce company, today announced a tie-up with Grameen Sanchar Society (GRASSO) to provide direct, easy and cost-effective product access to consumers in rural and semi – urban Bengal, at a Press Conference held at TATA Centre.

Immediately, construction materials such TMT bars from SAIL and Ramswarup, cement from Lafarge, paints from Berger and storage and PVC tanks from the Patton will be available. New products from other quality manufacturers will be added everyday based upon the demand and feedback received from GRASSO.

Speaking to reporters, Mr Viresh Oberoi, Managing Director, mjunction services limited, commented, “straightline.in has joined hands with GRASSO to empower the semi urban and rural areas in West Bengal. The benefits of eCommerce such as easy & direct access, cost & time savings and quality assurance needs to be introduced not in only urban areas but also in rural centers to facilitate overall growth and development of the state. GRASSO’s contribution in this regard is highly noteworthy and we are happy working with them on this initiative.”

“We are delighted to announce our tie-up with straightline.in, the online store of mjunction. This is a win-win situation for both the organisations. Through this tie-up, we will be able to provide an infrastructure for the rural buyers to source their requirements for construction material and other products online. We are sure this initiative will go a long way in empowering the small buyers, as they will now be able to order online through a transparent and efficient process and get genuine products delivered at their doorstep. It obviously fulfills the objectives of GRASSO Bazaar i.e. direct transaction between producers and end-users”, said, Mr Kalyan Dutta, CEO and Secretary, GRASSO.

The service will begin with 6 pilot centers including Amtala, Ramnagar, Bagnan, Shyampur, Panskura and Baruipur. straightline.in plans to add 4 districts each quarter until the entire state of West Bengal and Sikkim is covered. straightline.in will also add new products as per the demand in the rural and semi-urban areas. Agricultural products and equipments will be the next products offerings to enable farmers source products directly from the manufacturer at lowers cost enabled by eliminating the middlemen. It is expected that consumers will be able to save 5-10% through this eProcurement mode.

straightline.in will share revenues with GRASSO to boost revenues and enable its objective of creating awareness of eServices and eCommerce. The estimated scope of growth for both partners is substantial with the current total construction materials retail demand in rural West Bengal being about 35,000-40,000 tpm of steel and about 4,00,000 tpm of cement, apart from water storage tanks, PVC pipes and other construction materials. straightline.in targets a 10% conversion from the traditional wholesalers, distributors and dealers distribution network to electronic sourcing from rural and town areas in 4-5 years.

No comments: