According to a global online survey conducted by leading research firm Nielsen, more than 85 per cent of internet users in the world are purchasing goods or services online, while credit card has emerged as the most famous payment method for such purchases. In the survey, as many as 84 per cent of online shoppers from India said they have used credit cards for such transactions, next only to 91 per cent in Turkey and 86 per cent in Ireland. India shared the third position with the UAE, which also has 84 per cent of online buyers using a credit card.
Shopping on the Internet with the ease of a credit card is especially appealing to consumers in emerging markets who simply cannot find or buy items they want in their retail trade. The Internet has opened up a whole new world of shopping for these consumers it was reported. The survey found that credit cards are by far the most common method of payment for online purchases with 60 per cent of global online consumers having used their credit card for a recent online purchase. Among the various credit cards, more than half or about 53 per cent used a Visa card.
Globally, more than half of Internet users have made at least one purchase online in the past month. Most popular purchased items over internet are books (41 per cent purchased in the past three months), followed by articles like clothing/accessories/shoes (36 per cent), videos / DVDs / games and airline tickets constituted about 24 per cent. Source: Nielsen