mjunction forays into auto B2C space through www.autojunction.in

After revolutionising supply chains across diverse industries and verticals through innovative eCommerce solutions, mjunction services limited, the country’s largest eCommerce company announced its online auto retail initiative through www.autojunction.in, set to become India’s online automobile destination. The initiative becomes vital in view of the current Indian automobile market estimated at Rs 35 billion (the current 1.89 million units expected to grow to 3.75 million units by 2014), with increasing national and international manufacturers testing their grounds in India.

mjunction also announced its partnership with YObykes, India’s largest selling electric two wheeler from Electrotherm India Ltd (auto division), which will be made available to the consumers for buying online at autojunction.in. Consumers can choose from the diverse range of 6 models featured at the platform, and book their desired no-petrol bike online.

Announcing the partnership with autojunction, Mr. Mukesh Bhandari, Chairman & CTO, Electrotherm (India) Ltd, said “With the growing automobile market in India, it is imperative that manufacturers consider online retail platform like autojunction as an important selling platform, apart from the traditional ways of operations. We are extremely glad to partner with mjunction, enabling us to reach out to a wider base of consumers across the country, who can now buy their favourite YObykes at their convenience at the click of a mouse. We are optimistic that this eRetail initiative of mjunction will revolutionise the entire automobile industry.”

Speaking on the occasion, Mr. Viresh Oberoi, Managing Director, mjunction services limited said, “Auto eRetailing is yet another initiative by us in the B2C space after straightline, through which we intend to build upon our track record of B2B businesses. We are optimistic that with the growth of the automobile market in India, our initiative will benefit manufacturers by widening their reach and reducing their distribution cost. Autojunction’s B2C operation will also promote our principles of efficiency, convenience and reliability, benefiting the end consumers.”

The eRetailing initiative will also bring in efficiency into the business operations of automobile manufacturers by reducing lead time and costs in their respective sales supply chains. The online platform will also provide the manufacturers an additional sales channel, to reach out to a wider customer base and help them acquire vital customer information for market research and relationship marketing.

Several other value added services benefiting consumers like road test reviews, national and international news on automobiles, ‘Affordability calculator’, personalized car buying suggestions, online booking of test drives, loan and insurance quotes, etc, are being added to make autojunction, India’s online automobile destination.

mjunction’s foray into auto auto eRetail becomes significant, when the Rs 9,210-crore eCommerce B2C market in India is growing at 30% and the Rs. 2,210-crore B2C non-travel market is growing at 40%.